Artificial Intelligence Is Center Stage at Brainstorm Tech: Eye on A.I.

These days, executives at big companies come in two flavors, it seems: Those who have already invested in artificial intelligence to sift through their business data and those are considering investing.

That’s why A.I. is a key theme at this year’s Fortune Brainstorm Tech conference in Aspen, Colo., a three-day event that kicked off Monday. Our goal, and no doubt for attendees who are writing big checks for A.I., is to cut through the hype over the technology and hear some reality.

People who couldn’t join us in the Rockies can watch the sessions through a livestream, including how several top companies are implementing A.I. Land O’Lakes CEO Beth Ford, for instance, will appear on a panel on Tuesday at 10:05 AM MT that is focused on how the agriculture industry is big on data crunching—highlighting that farmers aren’t tech Luddites.

Salesforce chief scientist Richard Socher and IBM Research executive Dario Gil will also speak at 9:15 AM on Tuesday about how companies can make sure that their A.I.-powered products don’t cause unintentional harm. After all, most businesses don’t want their chatbots to “learn” to curse from pranksters who feed trash talk to it while they use the technology.

And Joseph Van Valen, a White House Fellow of the Office of Science and Technology Policy, will discuss on Wednesday President Donald Trump’s plan for the U.S. to stay ahead of other countries in cutting-edge technologies like A.I. and 5G, the speedier successor to 4G LTE wireless technology. Several analysts and A.I. researchers have criticized the White House’s A.I. plans, revealed in February, for a lack of specifics and money to support it.

So please join us. If you can’t make it live, you can always watch archived video of the sessions here on YouTube.

Jonathan Vanian
@JonathanVanian
jonathan.vanian@fortune.com