Apple Earnings: What to Watch? Certainly Not Apple TV Plus

Fresh off a weekend of Netflix-binging and gobbling up one of Game of Thrones’ biggest battles ever, it’s no doubt that many TV fans are wondering where they’d be without streaming video–and in that way, Apple is just like us. With no over-the-top video service to call its own (yet), the company will reveal on […]

Data Sheet—Why Apple’s New Services Will Succeed Even if They Don’t Impress

Zack Van Amburg, an Apple executive for not quite two years, already has mastered the company’s art of aspirational dissembling. Monday morning he helped announce the technology giant’s yet-to-launch Apple TV Plus subscription product with a show of force and money that included Steven Spielberg and Oprah Winfrey. “It’s not just another streaming service,” he […]

Why Today’s Apple Event Was So Unusual

There have been good Apple events and bad Apple events since Tim Cook took over as CEO seven and a half years ago, but there has been nothing like today’s event. For the first time that I can recall, Apple brought nothing to the table but its power. To sum it up, Apple announced a […]

Apple’s ‘Amazing Story’: Apple TV Plus Isn’t Just Another Streaming Service

Before Steven Spielberg walked on stage for Monday morning’s Apple special event, Steve Jobs Theater already had more stars than Washington D.C.’s annual July 4th parade. Cameras filming the event for the livestream captured the faces of actors Chris Evans and Octavia Spencer in the audience. Backstage, Reese Witherspoon and Jennifer Aniston were likely rubbing […]

Here’s Apple’s New Apple News+ Magazine Subscription Service

Apple is getting into the news subscription business with its new Apple News+, a paid version of the company’s Apple News. Apple CEO Tim Cook announced the new service, which costs $9.99 monthly, at an event on Monday in Cupertino, Calif. Subscribers will be able to access 300 magazines, including Billboard, The New Yorker, and […]

Apple’s Two-Word Plan for the Future of the Internet: Subscribe Now

Four years ago, standing on stage in front of journalists and employees, Apple CEO Tim Cook announced an all-new Apple TV, promising to bring the living room into the app age. “We believe the future of TV is apps,” Cook said. In an uncharacteristic misstep, hindsight has proven Cook to be wrong. But when the […]

Apple’s TV Streaming Service Could Generate $10 Billion in New Revenue

Apple’s long-rumored streaming service might go a long way in boosting the company’s stock price, according to one analyst. In a note to investors on Thursday, Wedbush analyst Dan Ives said that he believes Apple’s upcoming television streaming service could generate between $7 billion and $10 billion a year once it’s up and running. That […]

Apple Working to Woo Hollywood Gatekeepers to New TV Streaming Service Before Big Reveal

Apple is still scrambling to sign on some of Hollywood’s most prominent content distributors for a new streaming service it has planned, according to a new report. The iPhone maker is currently in talks with HBO owner AT&T, CBS, Starz, and Lionsgate Entertainment to bring their media libraries to its upcoming streaming service, Bloomberg is […]

Roku’s Stock Up 4% on Report It May Finally Receive Support for Apple’s Airplay 2 Streaming Tech

As Apple prepares to launch its video-streaming service, it’s been expanding support for its Airplay 2 streaming technology to gear made by other hardware manufacturers, an unprecedented move for the company. So far, Roku hasn’t been among partners receiving Airplay 2 support, but that may soon change. MacRumors reported Monday that Apple and Roku were […]

Apple Might Be Having Problems With Its Original Content Ambitions

Apple is having some problems with its original content producers, according to a new report. The tech giant’s top executives, including CEO Tim Cook, are proving to be “intrusive” in the production of Apple’s original content and have been “giving notes” on the scripts producers are creating, the New York Post is reporting, citing sources. […]