‘Game of Thrones’ Gaffe Gives Starbucks Millions in Free Advertising

Editor’s warning: This story features potential spoilers about the third and fourth episodes of this season’s Game of Thrones. Was it product placement? A subtle endorsement of Howard Schultz’s possible presidential candidacy? Or just a high-profile screw up? Whatever the cause, Starbucks is now a part of Game of Thrones lore, just like Ed Sheeran […]

Social Media Savvy Starbucks Adds Hot Pink Dragon Drink to Permanent Menu, As Fan-Favorite Summer Frappuccinos Return

Starbucks may have blocked watching pornography on its Wi-Fi, but it’s embracing less tawdry Frappuccino Porn, which the company hopes will star on Instagram this summer. The social media-savvy coffee giant Tuesday announced the return of three fan-favorite seasonal Frappuccinos and an eye-catching collection of permanent menu items–including a bright pink Dragon Drink, which a […]

China’s Coffee Disruptor Wants To Raise $800 Million To Challenge Starbucks

China’s upstart coffee brand, Luckin, has an audacious plan: convince China to switch from tea to coffee, overtaking Starbucks while they’re at it. It’s an expensive proposition, so they’re relying on an IPO — and a Silicon Valley mindset. “Technology is the core of our business,” Luckin Coffee, the young unicorn that emerged last year […]

Data Sheet—How Chinese Competitors Slipped Past Starbucks and Amazon

The China operations of two iconic Seattle companies have been in the headlines lately. Amazon announced last week that it will close its floundering domestic e-commerce business in China, ending a fifteen-year struggle for market share. And on Monday, Luckin Coffee, the scrappy Beijing-based startup that is on the verge of overtaking Starbucks as China’s […]

How These Fortune 500 Companies (Legally) Paid $0 In Taxes Last Year

When it comes to tax day, many big American corporations have a powerful message: We’ll pass. Of the Fortune 500 companies that have already filed their 2018 taxes, 60 were profitable and yet avoided all federal income tax, according to an ITEP analysis released on Thursday. The total U.S. income of the 60–which ITEP reports […]

Starbucks Sets Greener Goals for its Cups

Starbucks is taking another step toward going green. After pledging last year to phase out plastic straws from all of its locations by 2020, Starbucks announced plans this week to test recyclable and compostable cups. The coffee chain aims to “double the recycled content, recyclability and compostability, and reusability” of its cups and packaging by […]

Starbucks Is Launching a New Rewards Program April 16. Here’s What Will Change

Starbucks is revising its loyalty rewards program to offer customers more rewards. Specifically, the stars that customers currently earn for making Starbucks purchases will now be able to be redeemed in other ways. The changes are set to go into effect on April 16, but new members will be able to start earning points for […]

Starbucks Has a New ‘Cloud’ Drink—and a New Celebrity Ambassador

The original macchiato was introduced to the Starbucks menu in the late 1980s. Now, It’s getting a twist and some help in the promotions department from Ariana Grande. Starbucks’ latest addition to its permanent menu is the Cloud Macchiato, a coffee-based drink inspired by the Spanish drink leech merengada and made with “Cloud powder,” which […]

Starbucks Customers in China are Fighting Over This Limited-Edition Cat Cup

Fights have broken out in Starbucks stores in China, all over a new limited-edition “Cat Paw Cup” that went on sale this week. The cup is a double-walled tumbler that has an interior shaped like a cat’s paw. When you pour a drink inside, the cat paw becomes more visible. The cups officially went on […]