Old Navy Launches Purple 4th Inclusion-and-Unity Campaign

Old Navy is trending purple. Although the color isn’t associated with American patriotism, the retailer, starting today, is leaning into the hue for the Fourth of July as a sign of unity–a blend of Old Glory’s red, white, and blue. The company has created a digital Purple 4th pop-up shop “with all the purple items […]

Old Navy Launches Inclusion and Unity Purple 4th Campaign

Old Navy is trending purple. Although the color isn’t associated with American patriotism, the retailer, starting today, is leaning into the hue for the Fourth of July as a sign of unity–a blend of Old Glory’s red, white, and blue. The company has created a digital Purple 4th pop-up shop “with all the purple items […]