Telecommunications companies have been leaving money on the table by underinvesting in advanced analytics in their B2B business units relative to their B2C operations. A new tailored approach across these segments can generate much-needed growth and margins.
In this episode of the McKinsey Podcast, Simon London speaks with McKinsey senior partners Ferry Grijpink and Philipp Nattermann—ahead of the headline telecommunications conference Mobile World Congress (MWC)—about how telcos can prepare to be winners in the fifth-generation (5G) race.
The transition to a 5G world is far more complex and uncertain than the shifts to previous generations of wireless technology. Five key principles will help telco CEOs better prepare for the challenges that lie ahead.