Women’s Sex Toy Startup Sues New York City MTA Over ‘Double Standard’ in Advertising Rules

New York’s Metropolitan Transit Authority has never allowed advertising of sex toys–but it’s run plenty of sexually suggestive ads, notably for products addressing male-oriented issues like erectile dysfunction. Sex toy startup Dame, which manufactures products geared toward women, developed an ad campaign featuring small vibrators and phrases including, “Toys, for sex.” The campaign was rejected […]

The Wing Lands in Boston and Finds an Advertising Double Standard

All The Wing was trying to do was “mute the mansplainers” and start a conversation! But recently the company found itself in a fix when two subway station ads for their soon-to-open Boston location were rejected by the Massachusetts Bay Transportation Authority (MBTA) for containing “political issues or matters of public debate.” The controversial statements […]

Burger King Roasts McDonald’s With DGAF And Other UnHappy Meals

Burger King’s marketing team might have been sampling some of the fast food chain’s newly released Salty Meal when creating its May promotion honoring Mental Health Awareness Month. “No one is happy all the time,” Burger King said Wednesday, unveiling its Real Meal boxes, which “come in a variety of different moods – and happy […]

Why Accenture Bought a Digital Ad Agency

This article first appeared in Data Sheet, Fortune’s daily newsletter on the top tech news. To get it delivered daily to your in-box, sign up here. Never has the notion of swimming outside one’s lane been so exciting. Accenture, the spawn of Arthur Andersen turned consultant turned marketing guru, is buying Droga5, a buzzy advertising […]

Data Sheet—How Tech Companies Like Amazon Are Reaching for New Markets

Never has the notion of swimming outside one’s lane been so exciting. Accenture, the spawn of Arthur Andersen turned consultant turned marketing guru is buying Droga5, a buzzy advertising agency. Odd fit? Maybe. But consultants increasingly have been veering into the business of marketing. Clients that need IT strategies need marketing strategies that happen to […]

Xeralto to Become First Prescription Drug With TV Ads That Includes Pricing

Xeralto has been a popular drug-thinner for years–and the target of more than 25,000 lawsuits recently settled by Bayer AG and Johnson & Johnson for $775 million. Now Xeralto, a brand name for generic rivaroxaban, is getting some attention for something different. It’s about to become the first drug to include prices in television ads, […]

Pinterest Plans to Be More ‘Shoppable’ as a Public Company

Pinterest is betting big on ads and e-commerce as it heads to the public market, breaking away from its hobbyist beginnings as it aims to show investors it can eventually turn a profit. The online bulletin board plans to grow by making it easier for users, or pinners, as Pinterest calls them, to buy products. […]

New Apple TV Ad on Privacy Hits Facebook and Google Where It Hurts—Without Mentioning Them

Apple is taking another swipe at its fellow tech giants for their privacy policies, this time in a new commercial that touts Apple’s stated focus on protecting user privacy. Without naming the likes of Google, Amazon, and Facebook, the TV ad invokes what many consider to be their lax privacy stances. “If privacy matters in […]

Facebook Continues Push Into Online Streaming Despite Limited Traction

Despite gaining limited traction with its two-year push into online television, Facebook plans dozens of new shows in 2019 including three new seasons of MTV’s The Real World. Facebook revealed the details on Tuesday about its next steps for Facebook Watch while pitching it as a safe space for advertisers. Three new seasons of MTV’s […]