Sales Are So Common, Are They Meaningless?

Levi Strauss & Co. Chief Executive Officer Chip Bergh remembers when back-to-school shopping was a one-or two-week thing. Now, it seems to go on forever. “Back-to-school used to be a moment,” Bergh said, recalling the briefer periods of yore “where it was like a fistfight in the stores.” Today, “it’s morphed into five weeks.” The […]