Rebooting Converse: Should the brand play hard to get?

Converse is throwing a lot of spaghetti at the wall, trying collaboration after collaboration, while U.S. sales for its iconic Chuck Taylor high-and-low-top canvas sneakers continue to slump. This summer, at rough count, the brand will unveil a half-dozen collaborations and launches: Shoes made of upcycled jeans, shoes that change color like mood rings, shoes […]