Sweat Marketing: Lululemon’s Tie-In With Barry’s Bootcamp

Retail brands promoting each other in the thriving athletic clothing and exercise sectors keeps getting a workout. The recent entrant is Lululemon Athletica, which this week unveiled a new exercise tog collection produced in partnership with Barry’s Bootcamp, the boutique fitness chain known for its high-intensity interval training—HIIT—workouts. The 30-piece collection includes hoodies, leggings, men’s […]