Why Champagne Brands Are Partnering With Art Fairs

Upon entrance to The Armory Show in New York City, an art fair showcasing 20th- and 21st-century works, guests were immediately greeted by a massive bar pouring Pommery Brut Royal Champagne. In the middle of the lounge sat a towering blue sculpture by conceptual artist Ryan Gander, the inaugural winner of the Pommery Prize for […]