H&M Makes Sustainable Fashion Miscue in Norway

Global fast-fashion giant H&M’s environmental sustainability credentials are being questioned by a Norway consumer agency. According to Ecotextile, the company has run afoul of the Norwegian Consumer Authority, which claims the brand’s Conscious collection is misrepresenting its “sustainability credentials” with “symbols, statements and colors.” H&M describes the collection, including t-shirts, knit blouses, and shoulder-baring frocks, […]