To be successful, creative disruption must be a constant process.
Developing a marketing team focused on growth calls for leadership that is supportive, focused on performance, and has a clear vision of the CMO’s role.
Better and more thoughtful ways to measure the potential lifetime value of each member of the sales force can not only improve talent management but also create more value.
Building sales capabilities has to evolve to deliver growth and keep up with evolving needs.
The key to Wendy’s successful transformation? Staying true to the brand while using data to better serve customers.