After Stunning Ruling, Adidas’ Iconic Logo Could Lose Some Trademark Protection in EU

Legend has it that Adidas founder Adi Dassler purchased the brand’s iconic three-stripes trademark in 1951 for a sum equivalent to 1,600 euros and two bottles of whiskey. The company has been fighting tooth and nail to protect that investment ever since. Its latest effort to protect those three stripes, however, came up short in […]