WWDC 2019: Does Apple’s $999 Mac Pro Stand Deliver?

Apple has amassed riches pitching itself as a luxury brand, selling expensive personal computers and electronic accessories that double as jewelry for the well-to-do. The strategy, core to Apple’s hardware-centric business model, occasionally causes headaches for customers. The list of offenses is a long one. Apple fans have endured generations of “upgraded” chargers and inexplicably […]

WWDC 2019: Apple Bets on Redesigned Mac Pro to Bring Creatives Back to the Fold

Six years ago, Apple alienated members of its core fanbase with the release of a maligned Mac Pro, a desktop computer that had earlier built a reputation as a workhorse for creative professionals. Customers who relied on the product line for their processor-intensive jobs, such as video editing, found the 2013 model inflexible and ill-suited […]