The Roy Rogers Revival Is Fueled by Roadside Rest Stops and Its Classic Menu

While Burger King devises new ways to troll McDonald’s, Roy Rogers restaurants are happily preaching “Family Values. Family Business.” The quick-service restaurant chain known for quarter-pound cheeseburgers, roast beef sandwiches, fried chicken, and an unlimited “Fixin’s Bar” is on the comeback trail. After years spent in a state of perpetual fast-food free fall, a brand […]