How Yeti’s $300 Coolers Evolved Into the Hottest Outdoor Lifestyle Accessory

There’s nothing overtly sexy about the 24-ounce mug that Yeti, the Austin-based maker of high-performance coolers and drinkware, released on its website in March. Tall, cylindrical, with a squarish handle and plastic lid, it looks outwardly like any number of thermos-style drinking containers on the market–save the distinctive, all-caps emblazoning of the brand name at […]