Move Over Bourbon: Premium Rum Wants Its Time in the Spotlight

Before bartender Brian Miller met and fell in love with rum, he favored whiskey. Lately, he’s been busy encouraging others to take the same leap of faith he took and give rum a try. As Americans have helped liquor makers reach historic high sales, rum remains a laggard. In 2018, rum’s volumes dipped 3.1% from […]

Why Liquor Makers Are Promoting Cocktails Over Shots

When Italian liquor giant Campari Group bought Grand Marnier in 2016, it had a problem and her name was “GrandMa.” “They were called GrandMa shots,” said Ugo Fiorenzo, managing director of Campari America, explaining how consumers would often order Grand Marnier at the bar. “Shots. A lot of shots–it is not so premium.” The new […]