Nike App Stomps on ‘Archaic’ Foot-Measuring Tool

Nike new shoe-sizing technology doesn’t worry the company that’s been measuring feet for 92 years. The Brannock Device Co. manufactures the ubiquitous shoe-store contraption that you’ve almost certainly used but probably can’t name. It’s called the Brannock Device, and the people who’ve been selling them for almost a century say they’re more concerned with the […]