After Stunning Ruling, Adidas’ Iconic Logo Could Lose Some Trademark Protection in EU

Legend has it that Adidas founder Adi Dassler purchased the brand’s iconic three-stripes trademark in 1951 for a sum equivalent to 1,600 euros and two bottles of whiskey. The company has been fighting tooth and nail to protect that investment ever since. Its latest effort to protect those three stripes, however, came up short in […]

‘Catastrophic for Our Consumers’: Nike, Adidas Slam Tariffs In Open Letter to Trump

Nike Inc., Adidas AG and other footwear giants urged President Donald Trump to reconsider his tariffs on shoes made in China, saying the policy would be “catastrophic for our consumers, our companies and the American economy as a whole.” In all, 173 companies signed an open letter to the president, dated Monday and posted on […]

Why Adidas Shares Are Soaring

Adidas AG shares soared as growth in Asia and online helped maintain its half-decade hot streak. The German sports apparel maker benefited from double-digit growth in China in the first quarter, which pushed the proportion of sales from the Asia-Pacific region to more than a third. E-commerce revenue gained 40%. The combination helped Chief Executive […]