A Wellness Kitchen for Dogs: Petco’s Answer to Amazon and Chewy

The pet food industry is booming possibly more than ever before, with direct-to-consumer startups and big box stores alike capitalizing on what could be the hottest trend in the space right now: fresh, human-grade pet food. Petco is catching on with the opening of a brand new, state-of-the-art pet food kitchen at its flagship store […]

Wild One’s Debut of Healthier Dog Treats Reflects How Pet Startups Are Learning From Human Food Brands

“Sustainable” “Single ingredient.” “Ethically sourced.” These are all terms now often deployed to advertise grocery store products as more and more consumers become concerned with how their food is actually produced and processed. But typically, these are terms used to advertise food for humans. Increasingly, pet food companies are following suit in their production and […]