Gin Sales Are Booming and It Could Be Thanks to the Growing Plant Craze

In 2018, global consumption of gin grew faster than any other beverage alcohol category. Brandy Rand thinks she knows why, and she calls it her “plant theory.” “If you look at consumption trends over the past few years, there is a high growth rate in people eating more plants. We have been told it is […]

The 6 Most Interesting New Whiskies You Should Be Drinking Right Now

Every whisky drinker–whether connoisseur or casual–needs a go-to bottle, a standby that will reliably reside behind every airport bar, in every hotel lobby, at every highbrow restaurant and lowbrow dive bar alike. Go-to bottles are good to know, and even better to own–it’s the whisky you can pour when friends come over or when you […]

This Trailblazer Wants to Bring a Sake Trail to Arkansas

While Kentucky’s Bourbon Trail and Napa Wine Country are two regions beloved by travelers in search of America’s tastiest drinks, driving through Arkansas in search of sake hasn’t caught on quite yet. However, Ben Bell is hoping America’s growing interest in craft sake will eventually lead to an official trail in his home state. “For […]

Is Molecular Whiskey the Futuristic Booze We’ve Been Waiting For?

Tasting whiskey usually means enjoying flavors created from the interaction between spirit and barrel over an extended period of time. However, some companies are rethinking this traditional narrative. Endless West, a San Francisco-based startup, recently launched a spirit made without the use of tried and true techniques, like barrel aging, in a process the company […]

Move Over Bourbon: Premium Rum Wants Its Time in the Spotlight

Before bartender Brian Miller met and fell in love with rum, he favored whiskey. Lately, he’s been busy encouraging others to take the same leap of faith he took and give rum a try. As Americans have helped liquor makers reach historic high sales, rum remains a laggard. In 2018, rum’s volumes dipped 3.1% from […]

Patagonian Spirit Träkál Wants to Become America’s Next Bartender Favorite

Naturally-distilled spirits are often the results of uniting together ingredients of a particular region. In many places, there’s a tradition of creating an identity through the delicious act of drink making. That’s why Sebastian Gomez found it so confusing Chilean Patagonia, an area renowned for its natural landscape, was lacking a liquid identity the bar […]

Why Liquor Makers Are Promoting Cocktails Over Shots

When Italian liquor giant Campari Group bought Grand Marnier in 2016, it had a problem and her name was “GrandMa.” “They were called GrandMa shots,” said Ugo Fiorenzo, managing director of Campari America, explaining how consumers would often order Grand Marnier at the bar. “Shots. A lot of shots–it is not so premium.” The new […]

Indulge in Cocktails and Street Food Inside a Subway Station at New York’s Merchants’ Gate

In New York City, you can drink on a boat that never moves, in a bar the size of a tollbooth with virtually no exit, behind a freezer door in a deli, on rooftops overlooking the Hudson River, and makeshift rooftop bars gazing over the concrete that makes up the town. You can drink in […]

Is Music the Secret Ingredient to Your Next Favorite Drink?

Would you play a song specifically for the listening pleasure and perfect pairing with a cocktail? Though a variety of factors make a quality product, a recent study examining music’s impact on cheese suggests food and beverage makers might want to consider purchasing a Spotify Premium account. Switzerland’s Bern University of the Arts recently released […]

The Coastal Canadian Town Where the Cocktails Taste Like the Nature Surrounding It

The adventure of visiting the beach resort of Tofino on British Columbia’s far west coast starts when you get on the flight. There’s no easy way to get there: once you make it to Vancouver, it’s either a combination of a ferry ride and a multi-hour drive, a seaplane hop, or a short flight in […]