Data Sheet—Advice on Pivoting to the Future and Avoiding Disruption

This is the web version of Data Sheet, Fortune’s daily newsletter on the top tech news. To get it delivered daily to your in-box, sign up here. The notion of technology “disrupting” stable businesses was popularized by Harvard professor Clayton Christensen in his great business school tome The Innovator’s Dilemma. Christensen had some particular ideas […]

Why Accenture Bought a Digital Ad Agency

This article first appeared in Data Sheet, Fortune’s daily newsletter on the top tech news. To get it delivered daily to your in-box, sign up here. Never has the notion of swimming outside one’s lane been so exciting. Accenture, the spawn of Arthur Andersen turned consultant turned marketing guru, is buying Droga5, a buzzy advertising […]

Data Sheet—How Tech Companies Like Amazon Are Reaching for New Markets

Never has the notion of swimming outside one’s lane been so exciting. Accenture, the spawn of Arthur Andersen turned consultant turned marketing guru is buying Droga5, a buzzy advertising agency. Odd fit? Maybe. But consultants increasingly have been veering into the business of marketing. Clients that need IT strategies need marketing strategies that happen to […]