Why Today’s Apple Event Was So Unusual

There have been good Apple events and bad Apple events since Tim Cook took over as CEO seven and a half years ago, but there has been nothing like today’s event. For the first time that I can recall, Apple brought nothing to the table but its power. To sum it up, Apple announced a […]

Here’s Apple’s New Apple News+ Magazine Subscription Service

Apple is getting into the news subscription business with its new Apple News+, a paid version of the company’s Apple News. Apple CEO Tim Cook announced the new service, which costs $9.99 monthly, at an event on Monday in Cupertino, Calif. Subscribers will be able to access 300 magazines, including Billboard, The New Yorker, and […]

Apple’s Two-Word Plan for the Future of the Internet: Subscribe Now

Four years ago, standing on stage in front of journalists and employees, Apple CEO Tim Cook announced an all-new Apple TV, promising to bring the living room into the app age. “We believe the future of TV is apps,” Cook said. In an uncharacteristic misstep, hindsight has proven Cook to be wrong. But when the […]