Zion Williamson and Other Top NBA Draft Picks Are About to Cash In. Here’s How Much They Could Make

Resplendent in a sparkling white tuxedo, Zion Williamson took his place onstage in New York as not only the top pick in the 2019 NBA draft Thursday night but also as the new face of the New Orleans Pelicans. As the number one pick, Williamson is projected to make up to $44.2 million with a […]

We Got a Preview of What NBA’s League Pass May Look Like Next Season

What will the NBA look like next year? Whatever the outcome of Game 5 of the NBA Finals tonight in Toronto, the league has some potentially sizable changes underway for one of its other hot properties, its NBA League Pass subscription service. Prior to the Golden State Warriors Game 3 battle with Kawhi Leonard and […]

Rakuten Has Generated ‘North of $40 Million’ From Sponsoring the Golden State Warriors

For a generation of NBA fans, the Golden State Warriors have become synonymous with winning. On the court, sharp-shooting Stephen Curry and co. are currently vying for their fourth championship in five seasons; off it, Golden State has hit on a number of recent business ventures–chief among them, its jersey sponsorship agreement with Japanese e-commerce […]

Who Is Mark Stevens? Here’s What We Know About the VC Banned for Shoving Raptors Star Kyle Lowry

At first glance, he looked like an overzealous fan who shoved Toronto Raptors guard Kyle Lowry during an intense Game 3 of the NBA Finals Wednesday. Turns out he’s not just any fan, but Golden State Warriors minority owner Mark Stevens, a Silicon Valley venture capitalist. As a result, the NBA said Thursday that Stevens […]

The Drake Effect: Brilliant Brand Ambassador or Annoying NBA Superfan?

He taunts, trolls and trash talks his rivals–both on the mic and on the basketball court. While Drake, officially known as the Raptors Global Ambassador since 2013, will likely appear in the Bay Area to root for his team they take on the Golden State Warriors in Game 3 of the NBA Finals tonight, he […]

How the Golden State Warriors Achieved Unicorn Status

Seven years ago, Golden State Warriors fans rained down boos on a visibly stunned majority owner Joe Lacob as he was delivering a speech during a jersey retirement ceremony for Warriors’ hall of fame sharpshooter Chris Mullin. The seasoned venture capitalist and partner at Kleiner Perkins, renowned for his ruthless and successful investing in the […]

Budweiser pays tribute to Dwayne Wade in an emotional new ad

“You are more than basketball.” This was the powerful message in a touching new ad released by Budweiser in honor of NBA star Dwayne Wade’s final season with the Miami Heat. If you don’t want to ugly cry at your desk, then save this one for later. The ad features five people thanking Wade for […]

The NBA is Launching Its First African Channel With YouTube

The National Basketball Association announced Wednesday that it has partnered with Google’s YouTube to launch its first-ever channel exclusively dedicated to fans in sub-Saharan Africa this week. For the rest of the 2018/19 basketball season, the NBA Africa YouTube channel will stream two live games a week during primetime–starting on Sunday at 12am CAT with […]