During NBA Free Agency, Twitter’s Most Talked-About Person Wasn’t Even a Player

National Basketball Association fans were glued to their phone screens Sunday night as all-star players like Kevin Durant and Kyrie Irving were released from their contracts and landed onto new teams. If you’re wondering who NBA Twitter talked about most, though, the answer is neither. It wasn’t even someone who plays basketball. During the NBA’s […]

Mark Stevens is Banned, But Here are the Other Tech Titans You May See Courtside on the Warriors’ ‘Billionaire’s Row’

They only look like your average fans. It caused quite a stir when the conservatively dressed fan sitting courtside who shoved Toronto Raptors guard Kyle Lowry during Game 3 of the NBA Finals turned out to be Silicon Valley billionaire venture capitalist and Warriors minority owner Mark Stevens. He was consequently banned from attending games […]

The Drake Effect: Brilliant Brand Ambassador or Annoying NBA Superfan?

He taunts, trolls and trash talks his rivals–both on the mic and on the basketball court. While Drake, officially known as the Raptors Global Ambassador since 2013, will likely appear in the Bay Area to root for his team they take on the Golden State Warriors in Game 3 of the NBA Finals tonight, he […]

The NBA is Launching Its First African Channel With YouTube

The National Basketball Association announced Wednesday that it has partnered with Google’s YouTube to launch its first-ever channel exclusively dedicated to fans in sub-Saharan Africa this week. For the rest of the 2018/19 basketball season, the NBA Africa YouTube channel will stream two live games a week during primetime–starting on Sunday at 12am CAT with […]