Old Rivals Microsoft and Sony Team Up to Take on New Rivals

In an unlikely pairing, rivals Microsoft and Sony announced last week that they would cooperate on video gaming and cloud data services. The partnership, which would have been inconceivable years ago, comes as both companies jockey for an early lead in cloud gaming, an emerging business that frees gamers from having to download game software […]

Playing Politics: Why President Trump and Competing Democrats Should Try Wooing Gamers

It turns out that video game players are not only intensely serious about their gaming, but also about their politics. In a study released Thursday, the video game industry lobbying group Entertainment Software Association (ESA) reports that 65% of American adults–or about 164 million people–consider themselves gamers. Out of that group, 59%–or nearly 97 million–told […]

Political Play: Why President Trump and Competing Democrats Should Try Wooing Gamers

It turns out that video game players are not only intensely serious about their gaming, but also about their politics. In a study released Thursday, the video game industry lobbying group Entertainment Software Association (ESA) reports that 65% of American adults–or about 164 million people–consider themselves gamers. Out of that group, 59%–or nearly 97 million–told […]

Why ‘Detective Pikachu’ Will Probably Outperform ‘Sonic’ at the Box Office

Pok?mon: Detective Pikachu hits theaters this weekend and could be a rarity: a live-action video game adaptation that’s a mainstream box office hit. Between fan buzz, analyst projections, and some critical praise, Detective Pikachu might just overcome a longstanding pattern of video game box office bombs. As Hollywood races to find new intellectual property to […]

Welcome to The New Era of High Fashion and Video Game Collaborations: Inside Moschino and The Sims Partnership

Starting this week, couture-minded fans among The Sims‘ 80 million-plus players can wear the exact Moschino sweatshirt as their avatar while playing the life-simulation video game, the result of a partnership between Electronic Arts and the Italian designer. But while a Sim–or virtual human–can don the luxury pullover free of charge as they run errands […]

Nintendo Shares Surge Amid Reports Switch Console is Headed to China

Shares of Nintendo were up 13% in mid-morning trading Thursday after Reuters reported the Nintendo Switch console has received permission to be sold in China. The Department of Culture and Tourism in Guangdong province has given Chinese gaming giant Tencent permission to distribute a Nintendo Switch console with a test version of New Super Mario […]

Is GameStop Played Out?

GameStop, once the most dominant player in the video game industry, may be on the verge of defeat. In the face of disappointing recent earnings, some investors wonder whether the retailer is crashing like a Super Mario Kart. Last week, GameStop said its fourth-quarter sales fell 7.6% to $3.1 billion compared to the same period […]