Is Molecular Whiskey the Futuristic Booze We’ve Been Waiting For?

Tasting whiskey usually means enjoying flavors created from the interaction between spirit and barrel over an extended period of time. However, some companies are rethinking this traditional narrative. Endless West, a San Francisco-based startup, recently launched a spirit made without the use of tried and true techniques, like barrel aging, in a process the company […]

Move Over Bourbon: Premium Rum Wants Its Time in the Spotlight

Before bartender Brian Miller met and fell in love with rum, he favored whiskey. Lately, he’s been busy encouraging others to take the same leap of faith he took and give rum a try. As Americans have helped liquor makers reach historic high sales, rum remains a laggard. In 2018, rum’s volumes dipped 3.1% from […]

Patagonian Spirit Träkál Wants to Become America’s Next Bartender Favorite

Naturally-distilled spirits are often the results of uniting together ingredients of a particular region. In many places, there’s a tradition of creating an identity through the delicious act of drink making. That’s why Sebastian Gomez found it so confusing Chilean Patagonia, an area renowned for its natural landscape, was lacking a liquid identity the bar […]

Why Liquor Makers Are Promoting Cocktails Over Shots

When Italian liquor giant Campari Group bought Grand Marnier in 2016, it had a problem and her name was “GrandMa.” “They were called GrandMa shots,” said Ugo Fiorenzo, managing director of Campari America, explaining how consumers would often order Grand Marnier at the bar. “Shots. A lot of shots–it is not so premium.” The new […]

A Tequila Sommelier on How to Drink Mexico’s Favorite Spirit

Put the salt and lime away–there’s no room for them at Audrey Formisano’s tasting table. The tequilera, or tequila sommelier, wants everyone who visits her for a tequila tasting at Marriott Puerto Vallarta Resort & Spa to forget that the spirit may have been an accomplice to soul-crushing hangovers during their college years. Tequila, she […]

Meet the Data-Obsessed Collector Tracking Whiskies Going for Millions on the Auction Block

There are three types of buyers for the world’s rarest Scotch whiskies: drinkers, collectors, and investors. Andy Simpson is all three. “Today’s collectors provide liquid for tomorrow’s drinkers,” says Simpson. What he means by that is there’s a symbiotic relationship between the three: if people drank all the Scotch made in the past, there would […]

Cannabis May Pose a ‘Long-Term Risk’ to the Alcohol Industry

The legal marijuana industry could emerge to become one of the biggest threats to the multi-billion dollar beverage alcohol business, according to a new report from a top analytical firm. The IWSR, the leading source of data and intelligence on the alcoholic beverage market, says a growing number of consumers, especially millennials, are showing a […]