With ‘MIB: International,’ Lexus Is Cast as a Blockbuster Car for a Second Straight Summer

When moviegoers first saw King T’Challa in action as Black Panther it was a real showstopper: The Marvel comic book character clings to the top of a sleek new Lexus LC sports coupe as he surfs through the busy streets of Busan, South Korea, in a high-speed chase that ultimately destroys his remote-controlled ride. The […]

Eye on A.I.— Why Standards Are Critical to Improving Artificial Intelligence

Improving artificial intelligence to help prevent heart attacks doesn’t just depend on innovation. It also hinges on creating standards, the wonky underpinnings of the technology agreed to by companies and government agencies. For example, the Consumer Technology Association, which hosts the annual CES tech show in Las Vegas, recently created an A.I. working group made […]

Toyota Announces a $13 Billion Investment in the U.S.

Toyota will invest $13 billion in the United States over the next five years, the company announced Thursday, increasing a prior pledge of investment by 30%. The funding will lead to greater production of hybrid versions of the RAV4 and Lexus ES, with the production of the latter beginning in May at Toyota’s Kentucky manufacturing […]

Japan Announces Plans to Send Toyota to the Moon

Japan’s Aerospace Exploration Agency (JAXA) is looking to take Toyota to the moon. Instead of a family sedan, the car manufacturer is making a pressurized self-driving rover to cruise the lunar surface. The vehicle, which is expected to make its debut in 2029, is expected to have six wheels and be capable of transporting two […]