While Apple and Other Smartwatch Rivals Go High, Fitbit Goes Low—In Prices

Fitbit is pushing a smartwatch strategy that’s noticeably different from rivals Apple, Garmin, and Samsung: Lower prices. On Wednesday, Fitbit unveiled four new devices, all priced below its previous smartwatches and some below its most popular fitness trackers, as well. And the struggling company offered a few hints about a new effort to raise revenue […]