The Video Game Industry Is Rapidly Changing. The Solution for ‘Halo’? Stay Focused

How do you design a game for an audience that doesn’t exist yet? That’s a question Kiki Wolfkill, studio head of Halo Transmedia at 343 Industries, the production house responsible for the genre-defining Halo video game franchise, ponders regularly. “What it means to design for an audience now and what it means to design for […]