Fitbit Versa Lite Smartwatch Review: Low $160 Price, But Not As Useful

Most gadget reviews focus on all the cool things a new smartwatch, laptop, or phone can do. Oddly, for my review of the new Fitbit Versa Lite Edition smartwatch, I can’t stop thinking about what it can’t do. That’s because the Lite edition is Fitbit’s second try at reducing the entry-level price for its smartwatches, […]

While Apple and Other Smartwatch Rivals Go High, Fitbit Goes Low—In Prices

Fitbit is pushing a smartwatch strategy that’s noticeably different from rivals Apple, Garmin, and Samsung: Lower prices. On Wednesday, Fitbit unveiled four new devices, all priced below its previous smartwatches and some below its most popular fitness trackers, as well. And the struggling company offered a few hints about a new effort to raise revenue […]

Apple and Fitbit Try to Outrun Chinese Competition for Wearables

Consumers in 2018 snapped up millions more smartwatches, and even smarter earbuds and headphones, than a year earlier, propelling the market for smart wearables up 28%, research firm International Data Corp. reported on Tuesday. But while manufacturers shipped 172 million smart wearables in total, that was still only about one-eighth the number of smartphones or […]